How do I get my greeting cards produced featured on Faire

Getting your greeting cards featured on Faire.com can significantly boost your brand's visibility and sales. Here's a breakdown of how to get your cards featured and increase your chances of success:

1. Become a Faire Brand:

Create a Faire Account: Sign up as a brand on Faire.com. Provide accurate and detailed information about your business, including your brand story, product offerings, and pricing.
High-Quality Product Photos: Showcase your greeting cards with professional, high-resolution images that highlight their unique designs and features.
Competitive Pricing and Policies: Offer competitive wholesale pricing and clear policies regarding minimum order quantities, shipping, and returns.

2. Optimize Your Shop:

Detailed Product Descriptions: Write compelling and informative descriptions for each card, including details about the occasion, design style, and any special features.
Keywords and Tags: Use relevant keywords and tags to help retailers find your cards when searching on Faire.
Shop Categories: Categorize your cards appropriately (e.g., birthday, holiday, thank you, etc.) to improve searchability.

3. Engage with Faire:

New Release Submissions: Regularly submit your new card designs to Faire for consideration in their New Releases section.
Promotions and Discounts: Offer promotions and discounts to attract retailers and encourage them to stock your cards.
Faire Direct: Participate in Faire Direct events to connect with retailers and showcase your products.

4. Build a Strong Brand Presence:

Social Media: Promote your Faire shop and your greeting cards on social media platforms to reach a wider audience.
Email Marketing: Build an email list and send newsletters to retailers to keep them updated on new releases and promotions.
Public Relations: Reach out to bloggers, influencers, and media outlets to generate buzz around your brand and your cards.

5. Excellent Customer Service:

Respond Promptly: Respond to retailer inquiries and orders quickly and efficiently.
Provide Support: Offer excellent customer service to build strong relationships with retailers.
Positive Reviews: Encourage retailers to leave positive reviews on your Faire shop to build trust and credibility.

Tips for Getting Featured:

Unique and High-Quality Cards: Focus on creating unique, high-quality cards that stand out from the competition.
Trendy Designs: Stay up-to-date on current trends and incorporate them into your card designs.
Eye-Catching Displays: Offer attractive displays or packaging options to help retailers showcase your cards in their stores.
Strong Brand Story: Share your brand story and values to connect with retailers and customers on an emotional level.

By following these strategies and consistently delivering exceptional products and service, you can increase your chances of getting your greeting cards featured on Faire.com and achieving success in the wholesale marketplace.