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Preparing Variable-Data Printing Files

Preparing Variable-Data Printing Files

Variable-data printing, often called VDP, allows multiple printed pieces to share a common design while individual information changes from one piece to another.

This is useful for designers producing:

  • Personalized stationery

  • Wedding invitations

  • Custom announcements

  • Personalized greeting cards

  • Business cards

  • Addressed mail pieces

  • Multi-design card collections

  • Customized books and other printed products

For example, a wedding invitation suite may use the same overall design while the guest names and addresses vary.

What is a multi-page PDF?

A multi-page PDF contains several pages in one document.

Depending on the product and workflow, each page may represent a different design or personalized version.

A designer might create a 10-page PDF containing 10 different greeting card designs, or a file containing multiple versions of a personalized piece.

VDP file preparation tips

  1. Confirm the required page dimensions.

  2. Use the correct page order.

  3. Keep each page consistent in size and orientation.

  4. Use the required bleed and color settings.

  5. Check all variable text and artwork.

  6. Make sure fonts and images are handled correctly.

  7. Follow the product-specific instructions for page count and file organization.

StationeryHQ provides resources for creating multi-page PDFs and variable-data printing. Visit the StationeryHQ Tips and Tools page for available guidance.