Choosing Paper Stocks: A Guide for Designers

Paper defines how your brand feels in someone’s hands. The wrong stock can cheapen beautiful artwork — the right stock elevates everything.

H2: Paper Weight Explained

• Text weight (70–120 lb) → Flyers, letters

• Cover weight (100–130 lb) → Invitations, covers

H2: Coated vs Uncoated

• Matte / Gloss: Vibrant colors, photography

• Uncoated: Warm, tactile, writable

H2: Specialty Papers

• Cotton stocks

• Recycled stocks

• Linen and textured finishes

H2: Matching Paper to Product Type

• Wedding invitations → Heavy uncoated or cotton

• Journals → Durable cover + smooth interior

• Art prints → Premium coated stocks

StationeryHQ offers curated premium stocks tested for consistent quality and color accuracy.

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Meta Description: Discover how to choose the right paper stock for your print projects. Learn finishes, weights, textures, and professional tips designers rely on.